How to manage your business Twitter account without making a twit of yourself

摘要

So you have this employee, someone bright, clever and possibly fresh from university, and you give them a megaphone. You do that because, y'know, young people know all about megaphones and frankly you don't. You ask them to stand outside and shout great things about your company which, you hope, passers-by will suddenly notice, and in doing so be moved as if by magic to buy your products and services.