BUSINESS RESEARCH NEEDS TO BE MORE RELEVANT FOR MANAGERS

摘要

Business school academics moan that their research has little impact on managers. The standard response is to do more "translation" of academic journal articles to articles in managerial outlets that can be understood by managers. But were it that simple, the impact gap would not exist. Instead, researchers need to design studies with dual methodologies, in order to produce both academic and managerial findings. A purely academic methodology seldom produces results that can be reworked to be of relevance to managers.