Willmott Dixon thought that a completely rational building process would be about 30 faster than a conventional one. So it tried out its ideas on a social housing development in west London. Thomas Lane found out what happened Increasing productivity 30 without any extra cost to a business sounds like a pipe dream. It might be the sort of target set by an aggressive management consultant out to impress a gullible client - but not a serious aspiration for a social housing contractor. Yet Willmott Dixon's housing arm has set out to do exactly that with what it calls the "accelerated programme initiative" - it wants to build its homes 30 faster without any increase in overheads.
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