PLAY TO YOUR STRENGTHS: You can customer intelligence to out-maneuver the big firms, but you'll have to share the knowledge and the authority to act

摘要

The most famous line in The Great Gatsby was once uttered over dinner by F. Scott Fitzgerald to his companion, Ernest Hemingway. "The rich are different from you and me," Fitzgerable side. "Yes," Hemingway responded. "They have more money." The story may be apocryphal, but it makes the point. The curse of midsize companies is to be brutally aware of the budget luxuries of their large corporate competitors. Five years ago, this budget gap meant a huge disparity in IT infrastructure, time to market and innovation. Midsize companies had neither the staff nor the automation in place to compete with the big shots.