Extending the influece of the data warehouse... Teradata

摘要

Active data warehousing is the current step in the data warehouse evolution. The origin of the active data warehouse is the timely, integrated store of detail data available for analytic business decision making known as the enterprise data warehouse. It is only from that source that the additional traits needed by the active data warehouse can evolve. The goal of an enterprise data warehouse is to provide a business with analytical decision-making capability for use as a competitive weapon. Traditional data warehousing focuses on delivering strategic decision support. Having a single source of truth for understanding key performance indicators with sophisticated what-if analysis for developing business strategy. Data mining techniques further refine business strategy via advanced customer segmentation, acquisition and retention models, product mix optimization, pricing models, and many other similar applications. The traditional data warehouse is typically used by decision-makers in areas such as marketing, finance, and strategic planning.