Product design marks the junction of blue sky and reality,and now,as if turning an idea into product isn't tough enough,the product has to be in the stores in a few months!One of many critical details facing the designer at startup is material selection,which needs to be done up front so the design can proceed realistically.But with material grades continually being added,deleted,and modified,it is nearly impossible to stay current.There may be a better,cheaper material for your application,but how do you find and evaluate it quickly?
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