Service:a nontech strategy

摘要

If you choose not to be a global molder,then you're probably a regional player,says Mary Scheibel,partner in Scheibel-Halaska,amarketing communications firm in Milwaukee."Not going global means a company's business model could be dictated by geography,"she says,adding that companies focused on being strong regional players"have to have niche expertise in either processes,products,or soem unique services in order to differentiate themselves from other regional firms trying to serve the same customer base.