Present study titled "Assessing Market Size of Yanky on Mango and other Crops" in conducted in various districts of Uttar Pradesh and Karnataka to study the effect of Paclobutrazol on mango crop. During the study various distributors, dealers and farmers feedback obtained to know the current market size, market potential of Yanky in Uttar Pradesh and Karnataka. To suffice appropriate information to achieve objectives of the study, representative samples of 143 distributors, dealers and 288 farmers in6 districts of Uttar Pradesh and 3 districts of Karnataka were interviewed. The data was collected through self-developed questionnaire after descriptive study. With Alternate bearing in Mango crop and inducing flowering in other crop such as pomegranate, citrus in agriculture, Paclobutrazol become a vital input. The attrition of farmers from one product to other or to say from one company to other draws the attention of all Agri-input companies to create new customer as well as retain the old, regular customers. Ichiban Crop Science Limited with impressive presence in Uttar Pradesh and Karnataka has huge market potential for increasing profitability of the business.
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