if you want your online video to be accessible to as many people as possible, then you've got to publish it in as many formats and bitrates as possible. That means each video clip needs to be encoded multiple times (for QuickTime, Real, Windows Media, etc.) and made available as separate files through multiple links or scripts that select that right format. Or you can publish your video through Generic Media. The Palo Alto-based company offers technology and services that fundamentally change the way video and audio are made available online. The Generic Media Publishing Service is a streaming media framework designed to facilitate a comprehensive, long-term strategy for dynamically deploying video to the widest possible audience. Content producers can publish streaming media once, noted Dave Frederick, the company's director of product marketing. "Then our technology immediately will deliver it across multiple formats, platforms, and devices.
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