WHO public health research agenda for influenza: tools for strategic communication during pandemic and inter-pandemic periods

摘要

Clear, credible, and appropriate communication is an important tool for the dissemination of information essential to the implementation of public health measures for influenza control. Many countries repeatedly reported that they need technical assistance on evidence-based communication strategies and approaches to support public health policy development. The Global Influenza Programme (GIP) of the World Health Organization (WHO) responded to these and other influenza-related public health needs by convening a global consultation to initiate the development and implementation of a WHO Public Health Research Agenda for Influenza, Outcomes of the discussions highlighted strategic/risk communication as one of its pivotal cross-cutting areas that requires further development. A workshop on "Modern Tools for Strategic Communication" was organized by GIP in May 2010 to examine these issues by bringing together experts from relevant fields, including anthropology, marketing, communication, broadcasting, media research, as well as the behavioral and social sciences. The expert group of the workshop identified important public health needs in relation to communication during pandemics, as well as in the inter-pandemic times, and classified them into four areas: Area 1.