Research and Application of Online Product Display Technology Based on Augmented Reality

摘要

With the rapid development of e-commerce, more and more products are sold through the internet. But the current online shopping websites are still using the traditional 2D animation, pictures and text information to display their products which can't satisfy the current consumer's needs to fully understand the product. Based on the analysis of display technologies of existing e-commerce systems, this paper studied virtual product display technology based on augmented reality and applies it to a prototype system of online display for glasses. This technology can be used in the e-commerce system well. It can strengthen traditional display, enhance the consumers' shopping experience and increase consumers' desire to buy things and finally brings good benefit to businesses.