This article presents a case study of small, distributed electrical power generators, representing a potential substitute for large power plants, and raises questions regarding the ability of established manufacturers to manage this kind of technological transition. The analysis demonstrates that the step from experimental R&D to commercial production is particularly difficult for the incumbents. This observation is explained by showing that whereas manufacturing of large power plants rests upon extensive systems integration capabilities, distributed generators are based on a 'plug-and-play' logic.
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