The mass of people descending on Beijing for the 2008 Olympics provides a great opportunity for mobile phone network operators to provide a variety of roaming services. BEIJING 2008 OFFERS mobile operators a massive opportunity. With some thought, they can greatly increase revenues from both inbound and outbound roamers. After all, the 2004 Games in Athens hosted five million roamers, who made 16 million calls and sent 47 million SMS. The four local networks alone each received 131,250,000 minutes over the 17-day event. Just think of the potential surrounding this year's event; that's a lot of roaming minutes and a lot of additional revenue! But exactly how can the home networks make the most of this potential?
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