The biggest new game changers in transport don't have wheels; in fact, they don't even move. What are the innovations that will change how we travel around cities? "WHAT WOULD make you give up your car?" That's the seemingly simple question at the heart of Sampo Hietanen's work. Hietanen is CEO of the world's first Mobility as a Service (MaaS) company, MaaS Finland Oy, having recently left the same role at Intelligent Transport Systems Finland, which was instrumental in managing Helsinki's transition towards a disruptive new model of urban mobility.
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机译：交通领域最大的新游戏规则改变者没有轮子;事实上，他们甚至不动。哪些创新将改变我们在城市中的旅行方式？“什么会让你放弃你的车？”这是Sampo Hietanen作品的核心，看似简单的问题。Hietanen是世界上第一家移动即服务（MaaS）公司MaaS Finland Oy的首席执行官，他最近离开了芬兰智能交通系统的同一职位，该公司在管理赫尔辛基向颠覆性城市交通新模式的过渡方面发挥了重要作用。
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