Return on investment is key in drivetrain systems for materials handling equipment, which means the need for high-quality, multifeature products has never been greater. The market for forklift-trucks is rapidly changing, but value will always be an important consideration. While customers in emerging market economies are looking for basic, low-cost equipment, and customers in established western markets are driven by refined product offerings, all purchasers of lift-trucks evaluate initial purchase price, productivity and overall cost of ownership when calculating a return on investment. A low sticker price is not the sole consideration; customers also want equipment that works reliably over a long period of time, uses less fuel and requires minimal maintenance - all while moving the greatest amount of material in the smallest amount of time. Depending on the individual customer or global region, different values are placed on each of these considerations, so a variety of specific truck solutions is needed to meet the wide range of user demands.
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