机译:Commercialization behaviour in production agricultureThe overlooked role of market orientation
ARC-Industry Transformation Training Centre, School of Agriculture and Food Sciences, University of Queensland, Brisbane, Australia and Department of Commerce, Bahauddin Zakariya University, Multan, Pakistan;
School of Agriculture and Food Sciences, University of Queensland, Brisbane, Australia;
Ministry of Agriculture Livestock and Fisheries, State Department of Agriculture, Livestock and Fisheries, Nairobi, Kenya;
Kenya; Market orientation; Partial least square structural equation modelling; Factors influencing commercial transformation; Farmers' attitude towards commercialization; Potential to explore financially incentivized market;