FDRA conducts Nation-Wide Shoe Sales Survey from People Purchasing Shoes Online this Holiday

摘要

This special footwear survey seeks to understand basic drivers behind why consumers buy their footwear online during the biggest sales period of the year, how much they plan to spend, and what types of shoes they want the most. The Emerson College Polling Society under the Supervision of Professor Spencer Kimball presented to Footwear Distributors and Retailers of America (FDRA), the findings from a survey of likely holiday online footwear shoppers. All respondents interviewed in this study were part of a fully representative simply using an area probabilistic sampling method of N = 800 (sample size). The margin of error for the samples in +/- 3.4% in 19 of 20 cases.