The best way to tell if your website is generating traffic is to look at your Google Analytics. This free service will tell you how many visitors you have had, what pages they go to, and how long they stay on each page. But what it won't tell you is how many actual leads you're getting. In online marketing, we refer to an action taken (a phone call, submitting an online form, sending an email) as a conversion. The more conversions you have, the more effective your website is at driving business.
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