Citroen DS3: Classic nameplate returns as Citroen guns for premium rivals

摘要

The Citroen DS3 exists for two reasons. The first is a need to counter the firm's own decade-old push downmarket, a trend that has taken it into direct competition with Far Eastern brands such as Kia and Hyundai. And the second is to capitalise on the burgeoning market for premium-feel, customisable small hatchbacks created by Mini.