Leon key to Seat's revitalisation: Ailing Spanish brand's new boss pins the company's hopes on its latest Golf rival and global growth

摘要

Seat needs to be "more than just the Ibiza", according to the company's new boss, Jurgen Stackmann. The Seat chairman said the Volkswagen Group's loss-making Spanish brand is looking to use the new Leon family, as well as expansion in new markets, to turn around last year's ￡131 million loss on sales of 321,000 cars.