FRANKFURT SHOW STAR: VW unveils crucial new city car

摘要

Cleverly packaged Up is set to be the group's top seller; on sale in the next year, priced from ￡8500. THIS IS THE Volkswagen Up, a model poised to become the company's biggest seller and a key component in its plans to assume worldwide market leadership by 2018. After its Frankfurt motor show debut next month, the Lupo-replacing Up will go on sale in the UK early next year. It will be priced from around ￡8500 - some ￡1000 less than the three-door Polo, according to Volkswagen officials. Insiders talk of Up sales targets approaching 1.5 million units annually. Individually styled Seat and Skoda-badged versions of the Up are also being prepared; both will go on sale later next year. They form part of what a VW Group insider describes as the New Small Family range.