FOREIGN MARKETS: Health Foods in Mexico

摘要

The Mexican market for health foods has been growing steadily over the past 10 years, fuelled by consumers' increasing awareness of the benefits of a healthier diet and their rising per capita incomes. The products being marketed include: Power bars:These products include breakfast, snack or lunch bars, and meal supplements for athletes. Most are imported; however, breakfast and lunch type bars are produced locally by multinational companies such as Kellogg's, Nestle and Quaker Foods.