Europe has the most diverse pay-TV market dynamics in the world. It is not surprising that the European video-on-demand (VoD) market is becoming increasingly crowded, with examples of every possible type of on-demand delivery, from standard cable VoD services, through satellite personal video recorders (PVRs), to complete IP-enabled DSL TV platforms. This article untangles the complex web of European VoD players, and highlights the relationship between actual consumer demand for VoD services and the expanding deployments across major European markets.
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