Market Development Strategy for Fertilisers in the Present Environment

摘要

Fertiliser has played and will continue to play an important role in increasing agricultural production in the country.Fertilisers are the plant food and not poison.Looking to the problem arising out of dwindling wheatstock,the country has to import large quantity of wheat last year and the story is going to be repeated in this year also,it seems.In such a situation it is of paramount importance that every effort needs to be made to increase fertiliser consumption.For that concentrated and collaborative efforts of all concerned will be required.Fertiliser industry is alive to the problem and putting all out efforts to reach the farmers doorstep with fertiliser and educating them on all aspects of fertiliser use.If one is interested to develop a new area or new player wants to enter in a particular area,a market development strategy in the present environment will have to be worked out for the desired results.In this paper various issues related to knowledge of all inputs and market development strategy of fertilisers in the present environment is discussed.