The Session was chaired by Mr. Sham Lal Goyal, Joint Secretary (P&P), Department of Fertilizers, Ministry of Chemicals & Fertilizers, New Delhi. Mr. J.P. Gharia, Additional General Manager (Marketing), Gujarat Narmada Valley Fertilizers Co. Ltd., Bharuch acted as Rapporteur. Four papers were presented during the session viz. (i) Challenges and Opportunities in Fertiliser Marketing by Mr. N. Sambasiva Rao, Marketing Director, Krishak Bharati Cooperative Ltd., NOIDA, (ii) Marketing Strategies for Specialty Fertilisers by Mr. M.N. Bhaskaran, Executive Vice President (Down Stream Business), Nagarjuna Fertilizers and Chemicals Ltd., Hyderabad, (iii) Logistics Issues in Import of Fertilisers / Raw Materials by Dr. G. Ravi Prasad, President, Marketing (Fertilisers & SND), Coromandel International Ltd., Secunderabad and (iv) Last Mile Delivery : Industry Efforts by Dr. D.S. Yadav, Director (Marketing), FAI, New Delhi.
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