Adding value to coconut through branding and goodwill

摘要

Vinay Javagal S. a computer science engineer was a project coordinator at Tata Consultancy Services. At the age of 13, he started dreaming of becoming a businessman and had a vision to develop rural employment in his village. In the age of 22, while working in TCS, he started searching for a business platform where he can link the family coconut business for developing rural employment. In the year 2008, after analyzing demand and supply gap of Coconut Shell Charcoal for Activated Carbon manufacturing and the consistent growth of Carbon market with the bank loan of R.s. 2 lakhs he had started the company Sonavi Associates to do trading of Coconut Shell Charcoal with major companies in India and abroad. In the same year after realizing his companiesconsistent business growth, he resigned from TCS to start a manufacturing unit for Charcoal and Charcoal Crushing. Over aperiod of two years, under his leadership and with his continuous efforts, the Company has grown from a mere Rs.50 lakhs to the turnover of Rs. 8 crores employing more than 60 workers.