Neither Rain Nor Snow Nor Gloom Moonlight: Getting Your Coffee Where it Needs to Go

摘要

One of the cool things about delivering your mail: you don't actually have to deliver it yourself. You just write your letters and sign the checks, throw a stamp on them, drop them in the nearest mailbox, and you're done. Someone else takes care of the rest-actually getting your mail from your hands to wherever you'd like it to end up. Wouldn't it be nice if coffee distribution was like that? Just roast the coffee, put it in the right bag, slap a label on it, drop it onto a big box outside the door,and have someone else do all the rest - making sure the freshly roasted coffee gets from your roastery to every single one of your customers.