You walk down to the neighbourhood shop and say: "200 gram coffee pudi kodi." If you are a more upmarket shopper, you might pick your vacuum-sealed pack of coffee powder off a super-market shelf. Your tongue and mind may have made you loyal to a shopor a brand over a period of time, but the business of buying it remains a perfunctory affair for most. So you would be a little shocked if the shop assistant / owner turned back and asked you a barrage of questions when you ask for your regular stuff: "Arabica or Robusta, ma'am? Would you like a blend, ma'am? What percentage of chicory, ma'am? For a coffee maker or a filter, ma'am?"
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