'DALMIA BRAND AND MARY KOM STAND FOR CORE VALUES OF PERSEVERANCE AND COMMITMENT.'

摘要

OUR core concept supports better and innovative products, services and better ways doing business, hence holistically delivers best value to the key stakeholders, the trade partners, customers and end consumers, says BK Singh, Senior Executive Director - Group Marketing & Corporate Communication, Dalmia Bharat. Singh explains the motive of the company in roping in Mary Kom as their brand ambassador, as well as their branding strategies. Excerpts from the interview.