Video games, where high art meets cutting-edge technology, have become one of the most popular forms of mass entertainment in the world. Perhaps best known for PlayStation(R), Sony Interactive Entertainment LLC (SIE) (formerly Sony Computer Entertainment Incorporated) has been a key player in shaping the global multi-billion video game market for over 20 years. First launched in 1994,the Sony PlayStation(R) is now in its fourth generation, and with a planned launch of the PlayStation?VR (PS VR) in October 2016, users are looking forward to an entirely new gaming experience. In this interview, Ryosuke Senoguchi, Vice President for Intellectual Property, and Saori lked a from Corporate Communications at Sony Interactive Entertainment talk about the rapid growth of the global industry, where video games are going, and the importance of intellectual property (IP) to the company.
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