MARKETING OF LEMON IN MEHSANA DISTRICT OF NORTH GUJARAT

摘要

The present study was carried out with a view to estimate the marketing costs, margins, price spread and marketing efficiency for lemon grown in Mehsana district of north Gujarat. The data were collected by survey method for the year 2010-11. Appropriate statistical tools were applied for analysing the data. The conclusion drawn from the study are that the average yield of lemon per farmer and per hectare of land was estimated to be 34.08 quintals and 103.27 quintals, respectively. Moreover, it has been revealed that the marketable surplus of lemon is 92.69 per cent. The highest disposal of lemon produce was in the month of July (16.57 per cent) and the lowest was in the month of March (1.91 per cent). About 90 per cent of the quantity of lemon produce was sold through channel land only 8.09 and 2.02 per cent of produce were sold through channel-II and channel-Ill respectively in Mehsana district. The overall per quintal cost of marketing of lemon produce was estimated to be Rs. 128.86 by the growers of Mehsana district in north Gujarat. The net price received by the growers was Rs. 1511.78 qtl~(-1), which accounted for 66.12 per cent producer's share in consumer's rupee. The average expenses incurred in the marketing of lemon by the producers, wholesalers and retailers were 5.63, 5.70 and 8.22 per cent, respectively. The total price spread was 33.88 per cent of consumer's price when produce was sold through wholesalers and retailers. The marketing efficiency estimated for lemon was 1.95 for Mehsana market in North Gujarat.