For all the changes that had taken place at Xerox Corporation in the past decade, one thing remained sacred: Leadership Through Quality, the total quality strategy launched by the company in 1983. It's credited with saving Xerox from extinction. It changed the Xerox culture by giving Xerox employees a working knowledge of total quality and the tools and techniques to achieve it. Using this ambitious quality strategy, Xerox not only survived, it prospered. In the past decade, the company has regained market share it had lost to the Japanese and received more than 20 awards worldwide for its quality achievements. More recently, Xerox's share price rose from a low of $29 in 1990 to a high of $145 in 1995.
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