AGENT-BASED SIMULATION FOR KANSEI ENGINEERING: TESTING A FUZZY LINEAR QUANTIFICATION METHODEN AN ARTIFICIAL WORLD

摘要

This paper argues that agent-based simulation can be used as a way for testing Kansei Engineering methods which deal with the human reaction from sensory to mental state, that is, sensitivity, sense, sensibility, feeling, esthetics, emotion affectionand intuition. A new fuzzy linear quantification method is tested in an artificial world by agent-based modeling and simulations, and the performance of the fuzzy linear method is compared with that of a genetic algorithm. The simulations can expand people's imagination and enhance people's intuition that the new fuzzy linear quantification method is effective.