AbstractWhat do General Motors and Ben and Jerry's Homemade Ice Cream have in common? Both companies have endorsed the CERES principles, a model corporate code of environmental conduct developed by the Coalition for Environmentally Responsible Economies (CERES). This model code generally goes well beyond what is now typically required of industry to maintain compliance with already stringent requirements established by regulatory agencies.And the CERES principles are not the only game in town. Many other environmental initiatives have surfaced both in the United States and abroad over the past few years. This article discusses six sets of current initiatives and provides managers with a vital tool for discussing these initiatives with top management and others throughout their organizations.
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机译：摘要通用汽车和Ben and Jerry's Homemade Ice Cream有什么共同点？两家公司都认可了CERES原则，这是由环境责任经济联盟（CERES）制定的示范企业环境行为准则。该示范规范通常远远超出了目前行业通常要求的内容，以保持符合监管机构制定的已经严格的要求。CERES原则并不是镇上唯一的游戏。在过去的几年里，美国和国外都出现了许多其他环保倡议。本文讨论了六组当前的计划，并为管理人员提供了一个重要的工具，用于与高层管理人员和整个组织的其他人讨论这些计划。
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