The generation raised on video games has come of age. And so has game audio. Leading industry players reflect on how the game has changed. Video games are big business. Really big. The last few years have seen an exponential increase in sales revenue with Grand Theft Auto V, the poster child, reportedly eclipsing the one billion dollar mark in just three days -- a new, staggering record that officially makes games not only the highest-grossing pieces of entertainment (World Of Warcraft has grossed over $10b), but the fastest selling too. The games biz has conquered the hearts and minds of a vast demographic from the youngest Moshi Monsters or Mario fan, to millions upon millions of entertainment-savvy adults, whose hard-earned disposable income and time is now as likely to be directed at the latest Call Of Duty (or Candy Crush) as it is movies or bands. Meanwhile, the video game console is now a must-have media hub in living rooms the world over, and online multi-player gaming between opponents on opposite sides of the planet is the norm. Not bad for an entertainment medium that not so long ago was considered child's play.
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