Ilocos region ranked second of the top producing regions in the country with 442,745 heads or a percentage share of 13.49% of the national inventory of goats as of year 2001. Pangasinan province ranked fifth with a total population of 249,995 heads (BAS, 2001). Despite its slow population growth, goat has a potential as supplement, it not as a substitute to beef and carabeef. There are various benefits in goat production and the challenge to increase its productivity therefore looms (Santos 2001). However, there are still problems and flaws in goat production and marketing in Region 1 that need to be improved. Hence this study aims to determine the production and marketing in Region 1 that need to be improved. Hence this study aims to determine theproduction status of goats, identify the management practices and problems of goat raisers, gather information on the goat consumption and preference for chevon recipes and identify the marketing strategies, marketing channels and marketing problems of middlemen.
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