VW's Mexican Revolution: Volkswagen bets on a new Jetta with a big investment in its Puebla, Mexico, plant

摘要

For Volkswagen, the path back to prosperity in North America hinges on a multi billion dollar investment in Mexico While there has been talk of VW building a new plant in the U.S. by 2010, for now the focus is firmly on the company's long-established Puebla, Mexico plant Puebla, founded in 1967, becomes the exclusive source worldwide for the 2005 Jetta sedan (sold as the Bora in Europe), which goes on sale in the U.S., in March The current generation Jetta is built in Germany as well as Mexico, but going forward, North America's role as the dominant Jetta market dictated the change of strategy. The new Jetta is the key to VW of North America's plans to revive its sales and profitability in the U.S.. Sales last year slid by 12 percent to around 260,000 units as VW struggled to move older models in an ultra-competitive marketplace.