California, here we come: Chrysler's comeback efforts are starting to pay off

摘要

LOS ANGELES - It's early, but Chrysler Group's comeback effort in California is showing results. To tackle long-standing shortcomings in the country's biggest market, Chrysler has: Opened 17 dealerships in the past 20 months, bringing its store roster to 127 including Fiat. Launched an ad campaign with California-themed TV commercials. Separated California from Chrysler's Western sales region, making the state its own region with a budget comparable to the automaker's eight other regional sales offices.