GM plans big ad push for its big hybrid SUVs

摘要

General Motors' marketing staff plans to aggressively promote its Two Mode hybrid SUVs - the GMC Yukon and Chevrolet Tahoe - across as many forms of media as possible this year. That includes a large digital presence and a lot of product placement. But so far, the word isn't getting out. Sales are weak, and outside marketing experts offer faint praise for GM's marketing of the SUVs.