Honda execs don pink shirts, set new green goal

摘要

Honda Motor Co. has broken out the Hawaiian shirts as it prepares for another "cool biz" summer of energy conservation and dialed-down air conditioning across Japan. The move cleverly ties the automaker's conservation efforts to Japan's national Zeitgeist. President Takanobu Ito and other executives donned the pink-and-white floral wear to underscore their company's commitment to environment-friendly technologies and a new goal of slashing its auto fleet's average emissions 30 percent by 2020.