Aiming at the problems of low user satisfaction and long search time in the traditional interactive design method of the personalized website search interface, a personalized website search interface interactive design method based on visual communication is proposed. Under the analysis of personalized website users’ search behavior, the interactive personalized website search interface is designed through a navigation module, search module, link module, interactive layout module, and visual rendering module; in the visual rendering module, the advanced texture mapping method is used to render the personalized website search interface; on the personalized website search interface, the disturbance function is imported along the normal vector, the simplified new normal vector is intelligently calculated through the concave convex texture mapping algorithm, the normal vector is solved to generate the intersection point of the high-precision interface, the illumination brightness value of each pixel of the interface is intelligently calculated, the visual communication rendering model is constructed, and the visual communication effect of the interface is improved. The simulation results show that the website interface search time of this method is within 4.9 s and the user satisfaction is up to 100, indicating that the interaction effect of the personalized website search interface designed by this method is good.
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