Product Management: Ford's product development investments deliver IQS award

摘要

The 2010 Ford Taurus ranked highest in its segment in the J.D. Power and Associates 2010 U.S. Initial Quality Survey (IQS). "A very impressive performance for a [car in its] first year on the market," said David Sargent, Vice President of Global Vehicle Research at J.D. Power and Associates at a June press conference explaining the results of the study. "It is not often that a mainstream vehicle launches and wins its segment, but the [2010] Taurus manages that.