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Functional Water Label Design Zigs Where Category Zags

机译:Functional Water Label Design Zigs Where Category Zags

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摘要

Graasi Barley Water is a new line of ready-to-drink organic waters available in three flavors: Citrus Mint, Cucumber Lime, and Lemongrass Ginger. The launch of Graasi Barley Water marks the return of a functional beverage consumed by ancient civilizations to improve health and wellness. "When developing a new line of functional waters, we focused on unique ingredients that would promote overall wellness and self-care," Chris LaCorata, Graasi's founder, says. "Barley water has been consumed by cultures around the world for thousands of years as a general wellness drink. We're bringing it back and making it better with organic ingredients and immunity-boosting vitamins and minerals." Graasi Barley Water uses 16-oz long-neck bottles from Amcor, using its Powerflex PET. The PP closure is sourced from Closure Systems International. "We went with a PET bottle for a couple reasons," LaCorata says. "First, it's easily recyclable. Second, we're selling most of our products online and we wanted a durable packaging solution that ships well and is easy to carry around for the on-the-go, busy consumer."

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  • 来源
    《Packaging world》 |2022年第4期|12-12|共1页
  • 作者

    Matt Reynolds;

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  • 原文格式 PDF
  • 正文语种 英语
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