Leases, marketing vital to Volvo survival plan: Interim steps intended to combat slide until new products arrive

摘要

DETROIT - Until new vehicles start arriving late next year, Volvo's plan for survival in the United States involves an aggressive return to leasing. Volvo's new executive team - including CEO Hakan Samuelsson and Tony Nicolosi, president and CEO of North America - met last week with Volvo dealers and outlined a five-point plan to end the company's near-decade-long sales skid.