Renault goes digital to boost its model output

摘要

The design software tools that have changed the development cycle are now revamping the way prototype proposals are analyzed by executives, who now view virtual movies rather than scouring over clay mockups. Renault is using these visualization tools to boost the number of new models it introduces. Renault's moves mirror those throughout the industry, as automakers increasingly use teams scattered in global design centers to design more vehicles to differentiate their product lines. "In 2008, we will be launching one vehicle per month. By the end of 2007, we will have seven design centers," said Denis Visconte, a General Manager at Renault.