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首页> 外文期刊>Automotive news >A designer boss may be just what Acura needs - Ikeda's upside: TL styling, respect from HQ in Japan
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A designer boss may be just what Acura needs - Ikeda's upside: TL styling, respect from HQ in Japan

机译:设计师老板可能正是Acura所需要的-池田的优势:TL风格,日本总部的尊重

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摘要

LOS ANGELES - The unexpected appointment of Jon Ikeda to head Acura puts him on a short list of top brand executives in the auto industry who got there by way of the design studios rather than the business offices. It's a route that has produced mixed results. But having a designer in charge of a luxury brand that's light on cachet could be exactly the shot in the arm Acura needs, both for its product portfolio and its relationship with the Honda mothership in Japan.
机译:洛杉矶-池田琼(Jon Ikeda)出人意料地任命阿库拉(Acura)负责人,这使他进入了汽车行业顶级品牌高管的简短名单,这些高管都是通过设计工作室而不是营业所到达的。这是一条产生不同结果的路线。但是,让Acura负责奢侈品的设计师可能正是Acura在产品组合以及与日本本田母公司之间的关系方面所需要的。

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