DUTCH TREAT: Southern California dealer uses Rembrandt's art to sell cars, promote value

摘要

Robert Hoenn might be the only automobile dealer ever to employ valuable prints by the great artist Rembrandt van Rijn as props to motivate his sales staff. That's right, and we're not talking about just Rembrandt reproductions here but prints made during the great artist's lifetime (1606-69). Hoehn (rhymes with Owen) is a 21st century American car dealer who became obsessed with collecting prints made by a 17th century Dutch master who conjured dark, magical images using copper plates, acid, an etching tool and a press.