How Chrysler CEO Lee Iacocca staged a 'gunfight at the OK Corral' after acquiring Jeep in 1987: The showdown over an SUV

摘要

The Last American CEO, a new book co-authored by ex-American Motors CEO Joe Cappy and former Ford and Chrysler public relations chief Jason Vines, describes Chrysler's acquisition of AMC from Renault in 1987 - a momentous deal largely because then-Chrysler CEO Lee Iacocca got his hands on Jeep.