Dealers go to great lengths to make Taj Mahals work: They cut costs elsewhere but see benefits from grandiose digs

摘要

When auto dealer Gary Grossinger calls himself "the craziest guy in Chicago," he's not talking about his low-priced deals. He's talking about his Taj Mahal Emboldened by the past decade's roaring auto market, Grossinger and his sister Caroline spent $37 million to build a palatial 400,000-square-foot Toyota-Scion-Chevrolet-Cadillac dealership in the industrial Goose Island area on Chicago's north side. The complex includes an on-site cafe, a shoeshine service, a manicurist, free shuttle service, and a basketball gym and showers for employees, among other luxurious touches.