RINGING IN A NEW ERA: Audi aims for huge jump in sales, but obstacles remain: Awareness and customer satisfaction

摘要

HERNDON, Va. - In a brightly lit fourth-floor conference room nestled in a swath of Virginia forest that could double as a bit of Bavaria, Audi of America President Johan de Nysschen slides a thick handbook across the table. "It's a pledge," de Nysschen tells his visitors. "Every dealer who accepts our plan has to sign it."